This week, London hosted a gathering of rugby's elite at the EPCR Content Collection Day, featuring top clubs like the Bulls, Lions, and Stormers among the 24 teams. The event was crucial for the buildup to the 2026-27 Investec Champions Cup season.
Unexpected disruptions occurred due to a shutdown at Heathrow Airport, but the EPCR team managed to keep things running smoothly at the Lensbury Hotel in Teddington, where activities were centered. The site was buzzing with interviews, filming, and sponsor-related activities.
Nizaam Carr from the Bulls was actively engaging throughout the day. He mentioned,
"It's brilliant to catch up with old mates and feel the pre-season buzz. These events knit the rugby community closer."
The event also saw spirited participation from Ruan Ackermann for the Stormers and Lions captain Francke Horn representing his team. The presence of international rugby players like Will Skelton, Alex Mitchell, and Jack Conan added to the star-studded environment.
Dan Cole and Ben Youngs, who are familiar voices on the 'For the Love of Rugby' podcast, played dual roles as participants and hosts, enriching the media experience on site. The South African influence was further bolstered by Jeremy Ward of Stade Français and Jaco Coetzee from Bath, who took part in the day’s multiple activations.
The choice of the Lensbury as the venue was strategic, given its on-site rugby field and its regular use by England’s national teams. The facility provided an ideal backdrop for the day's activities, aiming to enhance the promotional content for the season.
John Mitchell, coaching the England Women's team, found value in the convergence of teams and media, stating,
"This convergence of teams and media is invaluable for the sport's growth and for building relationships across clubs and countries."
EPCR’s initiative not only focused on media content but also facilitated direct interactions among the competing teams and their communications teams. Such interactions are deemed vital for fostering a collaborative spirit across the participating nations, which include England, Ireland, Scotland, Wales, France, and South Africa.
The buildup and anticipation are set to culminate with the kickoff of the 2026-27 Investec Champions Cup on October 16, promising a season filled with competitive rugby action.
